And Here's Why That's ok
It's been widely talked about on social media the pressure to be constantly churning out new content and Instagram pictures and tweets and probably a few Pinterest pins here and there too. But when it comes to being a fashion blogger, it then becomes a case of churning out new content that features new things. A new outfit, some new accessories, a reason for your Instagram post.
Now, even as a 'fashion' blogger (honestly, with blog posts at the moment as sporadic as mine am I even a blogger???), my main goal isn't to make sales.
It isn't to make you, the reader, click on a link, buy the top I'm wearing and therefore the affiliate company hand me over a few pennies. My goal is for to simply enjoy the content. I want you to like the Instagram picture I've posted, perhaps enjoying the editing, the way it was taken, the overall look. I want you to read my blog post and perhaps relate to it, be inspired by it and simply take something away from it. And that isn't always necessarily a new outfit or eyeshadow.
And here's why actually that's ok. And why I need to stop feeling the pressure to always be showing and sharing something 'new'.
"It is always lovely and a little bit ego-boosting
knowing that someone likes that thing you wore or that thing you recommended enough to actually go ahead and buy it."
But I understand that it is a big part. Affiliate links help me to continue this blog. They help make the blow of paying for hosting a little easier and also my domain which seems to be getting pricier every year. They help me buy new technology and whatever else I desire to try and make my blog better for the readers of it.
Plus, it is always lovely and definitely, a little bit ego-boosting knowing that someone likes that thing you wore or that thing you recommended enough to actually go ahead and buy it. Nothing makes me happier than knowing that you have trust in me. Seeing that sale is blooming awesome and it almost makes me feel as if I'm helping a friend out.
"But the truth is... I don't have the money to be a fashion blogger."
But, the truth is... I don't have the money to be a fashion blogger. Sure, is that statement a little bit dramatic? A little bit click-bait? Perhaps. But it's true. I see bloggers who upload a new Instagram post daily with a new outfit, new bag, new makeup, etc. They feature something 'new' everytime and no surprise, there will be a little "shop my outfit with LikeToKnowIt" in the caption. And good for them! I would love to be in that position, what fashion-loving, beauty-obsessed-blogger wouldn't? And I understand that yes, a lot of the time, they would have been sent the items so actually, they aren't even handing over the pennies to buy the 'new' thing but the option is still there for the reader to admire and purchase the 'new' thing if they so wish.
"I always feel strange about uploading an Instagram picture where I'm featuring or wearing something old."
Sometimes, it isn't even about the affiliate links and having the opportunity to get those few pennies if someone so kindly wishes to buy the outfit in question. It's about showing 'new' things. It is about being on trend. Not only is the actual content important, the composition, it's editing, the actual little details, like the top I'm wearing, it's just as much about them being 'new' too. I always feel strange about uploading an Instagram picture where I'm featuring or wearing something old, something that has been sitting in my wardrobe for several months, most likely well loved but certainly not available to buy.
I had this the other day, I was out, the weather was beautiful and I wanted to show off my outfit. The thing is, not one thing was new or available to buy. Were people going to think this outfit was 'ugly' because it was probably a few years old? Were they going to judge me because it wasn't a 'new in' bang-on-trend outfit that I could link?
And then I had this moment of... really?! The point was, I thought the outfit looked ok and perfectly acceptable to be uploaded to Instagram. Sure, no one could buy it easily and sure, it may not have been on trend, but was a pink cami and white skirt really that out of touch? There are plenty of similar items on the high-street. Sure... it may not have been an ASOS new in, selling-out trend piece but it was a 'cute' outfit and I felt confident enough to upload the picture.
"Should we, as bloggers, even be feeling the pressure to have an Insta-ready wardrobe? New things, stuff we can link for our readers?"
Realistically, I simply can't be churning out new content with 'new' things all the time. Oh, believe me, I wish I could. But again, realistically, I don't have the pennies or even the space to do so. I rarely buy new things and when I do, even then, they are mostly from Primark, somewhere I can't even link to online. Should we, as bloggers, even be feeling the pressure to have a Insta-ready wardrobe? New things, stuff we can link for our readers?
For me, I love writing new content and I love going out and taking outfit pictures showing off the contents of my wardrobe even if it isn't something new and on-trend. It's still me, isn't it? I still decided one-day to buy that outfit because I thought it was cute and suited me and therefore I would like to wear to again and again.
I would love to be strutting out and about wearing the entire contents of ASOS's new in section but realistically, it's just not going to happen.
For me, it's just another lesson learnt in this crazy blogging industry. For me, I can't afford to spend money for the sake of my blog all the time, I can't just buy clothes to feature them on Instagram and hey, when I do upload outfit photos I'll just have to make it my mission to link similar items with it, because that Topshop lace, floral skirt I'm obsessed with? It's three years old yet every Summer they bring out pretty much the exact same one for the exact same price. And hey, if you don't want to buy it, that's cool too!
Blogging isn't always about what's new and fancy... even if I'm still learning that!