So…? Fragrances: The Collection Breakdown

Where Fragrance Meets Fashion

Long gone are the days where you would borrow your bestie’s So…? Fragrance out of their Jane Norman bag after playing hockey (or in my case, staying as far away from the ball as possible and just kind of… hanging around aimlessly) in your 9 am P.E lesson. Even if your bestie had left hers at home that day, I can guarantee there would have been someone else passing around a bottle of So…? in the school changing room. It was just the ‘it’ scent of being fourteen.

But now, like us fourteen-year-olds back then, So…? has grown-up and matured, becoming a brand that we twenty-somethings want to shout about again. I was recently kindly invited down to their pop-up shop in London and I was so surprised and impressed by their new collection which is all about unleashing your style. It introduces four new fragrances into the So…? family which are elegant, vibrant and luxurious with an affordable price tag. All four come in classic fragrance mists, perfect for chucking into your handbag or gym bag for those little throughout the day spritzes (or you can definitely go old school and chuck it in your school bag!) and also as an eau de parfum. So, here is the breakdown.

So…? Fragrances: The Collection
So…? Fragrances: The Collection Sheer Illusion

So…? Sheer Illusion

Sheer Illusion is luxurious and glamorous scent that has a subtle rose, jasmine and bergamot scent with stunning packaging to match. I adore the rose-gold packaging with the sequin photography, both the mist and the perfume have this and it is just utterly gorgeous and so perfect for putting on display.

Both the mist and perfume have the same scent, with the perfume being ever so slightly more prominent but both are stunning and neither of them too overpowering. I adore this scent and this has become my perfect every day, it’s light and lovely and definitely inoffensive. Perfect for those who don’t like particularly sweet or overpowering scents and definitely one of my favourites.

So…? Fragrances: The Collection Floral Crush

So…? Floral Crush

Floral Crush is a beautiful scent that takes me straight back to the delights that Spring brings us with its delicate floral scent. With notes of beautiful crisp apple, waterlilies and rose, this is a beautiful fresh scent that is so lovely, light and soft.

I have a feeling that this is going to be the favourite of many with it’s light, floral notes that aren’t too strong or overpowering. A lovely fragrance that will find its way into my bag and on my dressing table in a few months time when we approach Spring again.

So…? Fragrances: The Collection I Am So...?

I am So…?

I am So…? is the boldest of the bunch with notes of green pear, mandarin, peony and musk. It is probably my least favourite scent out of the four but if you love a strong floral scent with musk then you this is going to be right up your street.

Definitely aimed more at Summer, this would be the perfect accompaniment to a Summer pool party with its strong floral notes throughout. I am So…? truly packs a punch and perfect for those who love a bold but beautiful scent!

So…? Fragrances: The Collection Dark Romance

So…? Dark Romance

Saving (what I think) is the very best to last, Dark Romance is a rich, mysterious scent with notes of bergamot, orange flower, vanilla and praline. It’s a gorgeous scent that I certainly didn’t think I would enjoy but it’s definitely come to be my favourite, it is sultry but again, like the others, not too overpowering and strong.

This is the perfect night-out, evening scent as it is beautifully sophisticated and lets be honest, the packaging is stunning too! The imagery with the deep reds and blacks could not complement the fragrance more! Definitely the best out of the four and the one I would recommend trying out if you are on the hunt for a new affordable fragrance!


Does So…Fragrances throw you back to your teenage years too? What is your favourite scent?


Shop The Post

So…? Fragrance Sheer Illusion* (Mist or Perfume)
So…? Fragrance Floral Crush* (Mist or Perfume)
So…? Fragrance I am So…?* (Mist or Perfume)
So…? Fragrance Dark Romance* (Mist or Perfume)

Follow SimplyAbbi

Thank you for reading!


The M&S Beauty Advent Calendar Sneak Peek and Launch
Introducing the L’Oreal x Cheryl Lip Kits
I was kindly gifted the So...? Collection but all thoughts/opinions are my own.
Read previous post:
Staying Cosy This Winter

*Post Sponsered By Jack Wills I don't know about you guys... but I am blooming cold! This week alone I...